Industries · Exterior & envelope
Marketing for Roofing Contractors
More roof replacements from the searches already happening in your area.
- Busiest months
- Apr, May, Jun, Jul, Aug, Sep, Oct
- Top channel
- Google Business Profile
- Where we’d start
- Local SEO, Google Local Services Ads
How customers buy
How customers choose roofing contractors
Most roofing jobs start with a problem: a leak, missing shingles after a storm, or an inspector’s note during a home sale. Homeowners want someone trustworthy fast, but a full replacement is one of the biggest checks they will write for the house, so they compare. They read reviews, look for manufacturer credentials and want to understand how insurance fits in. The roofer who answers those questions first, and looks established doing it, usually gets the inspection.
What they search
The searches that turn into roofing jobs
Examples of what customers type when they need roofing contractors. “[city]” means their town. During the audit we check real search volumes and competition for your market.
- roof replacement near me
- roof leak repair [city]
- roofing contractor [city]
- hail damage roof inspection
- metal roof installation
- roof replacement cost
- emergency roof tarp
- flat roof repair
Where the calls come from
The channels that work for roofing contractors
Ranked roughly by how much they matter for most companies in this trade. Your market may shift the order, which is what the audit is for.
-
01
Google Business Profile
The map pack is where most local roofing calls start. Photos and reviews decide who gets them.
-
02
Local Services Ads
Pay-per-lead placement above the map for inspection and repair searches.
-
03
Local SEO & service pages
Separate pages for repair, replacement, metal, flat roofs and storm damage in each town you serve.
-
04
Google search ads
Replacement-intent searches with tight geography and storm-day budget boosts.
-
05
Yard signs, wraps & door hangers
Yard signs and door hangers around every active job. Neighbors are your next customers.
-
06
Facebook & Instagram ads
Retargeting for homeowners who are still deciding weeks later.
Website must-haves
What a roofing website needs
Beyond fast pages, clear contact options and real photos, which every contractor site needs, these are the features that matter most in this trade.
Insurance claim walkthrough
A plain explanation of how claims work with you, step by step.
Financing
Monthly payment examples that make a replacement feel possible.
Manufacturer credentials
Certifications and warranty details, shown clearly.
Drone before-and-after gallery
Whole-roof photos organized by material and town.
Storm-damage page
A page you can switch on the day a storm hits.
Inspection booking
A short form or calendar for free inspections.
Your marketing year
A marketing calendar for roofing contractors
Spend ahead of demand, not after it. Budgets and messages shift with the season.
- Jan
- Feb
- Mar
- AprBusy
- MayBusy
- JunBusy
- JulBusy
- AugBusy
- SepBusy
- OctBusy
- Nov
- Dec
Winter
Set the budget, collect reviews from fall jobs, refresh the gallery.
Spring
Inspection campaign, raise ad budgets, storm pages ready.
Summer
Storm response, yard signs on every job, retargeting.
Fall
“Replace before winter” push and last call on financing offers.
Shaded months are typically busiest in a four-season climate. We adjust the calendar for your region.
Where we’d start
What we would do first for roofing contractors
Every plan depends on what you already have. For most companies in this trade, these services pay back first.
All servicesLocal SEO
Rank in the map pack and the regular results for the services and towns that pay best.
Learn more Get callsGoogle Local Services Ads
Pay-per-lead ads at the very top of Google, with the verification badge that builds trust.
Learn more Win the jobContractor Website Design
A fast, custom website that shows your work, explains your services and makes calling easy.
Learn more Keep them comingReview Generation
Automatic review requests after every job, and replies that show you care.
Learn moreSee the work
See how we built a 56-page site for a concrete and site work contractor.
Questions
Marketing for roofing contractors: common questions
Do Local Services Ads work for roofers?
They can work well for inspection and repair leads, especially when your reviews are strong. We check whether roofing is eligible in your area and how competitive it is before you spend anything.
Can you help us respond fast after a storm?
Yes. We build a storm-damage page and ad campaigns ahead of time, so they can go live the day a storm comes through instead of a week later.
How much should roofing contractors spend on marketing?
It depends on your goals, your average job size and how competitive your area is. Our free budget calculator walks through the math, and the free audit gives you a recommendation for your market.
Do you work with roofing contractors in my area?
We work with contractors in many states. Tell us where you work in the audit request and we will confirm.
What does the free audit include?
We look at your website, Google Business Profile, reviews and the roofing companies outranking you, then send a short list of what we would fix first.
Keep reading
Guides for your next step
The Contractor Marketing Playbook: Where to Start
The order that usually pays back fastest: your numbers, Google profile, website, reviews, local search, ads, past customers and tracking.
Google Local Services Ads for Contractors: How They Work
How pay-per-lead Local Services Ads work, how they differ from search ads, and what it takes to make them pay.
How to Get More Google Reviews: Scripts, Timing and Replies
When to ask, exactly what to say, how to reply to bad reviews and the review rules that can get a contractor in trouble.
More in Exterior & envelope
Free marketing audit
Get a free roofing marketing audit.
We will review your website, Google profile and reviews against the roofing companies outranking you in your area, and tell you what we would fix first.