Industries · Interior trades
Marketing for Cabinet & Countertop Companies
Win the kitchen before the remodel even starts.
- Busiest months
- Jan, Feb, Mar, Apr, Sep, Oct
- Top channel
- Social media
- Where we’d start
- Social Media Management, Google Business Profile Management
How customers buy
How customers choose cabinet & countertop companies
Cabinet and countertop buyers are usually in the middle of a kitchen or bath project. They compare materials, colors and prices, visit showrooms and look for inspiration online. Remodelers and builders are also key buyers.
What they search
The searches that turn into cabinets & countertops jobs
Examples of what customers type when they need cabinet & countertop companies. “[city]” means their town. During the audit we check real search volumes and competition for your market.
- kitchen cabinets near me
- quartz countertops cost
- granite countertops [city]
- cabinet refacing
- custom cabinets
Where the calls come from
The channels that work for cabinet & countertop companies
Ranked roughly by how much they matter for most companies in this trade. Your market may shift the order, which is what the audit is for.
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01
Social media
Instagram and Pinterest for design inspiration.
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02
Google Business Profile
Showroom photos and reviews.
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03
Local SEO & service pages
Material comparison and product pages.
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04
Referral & trade relationships
Remodelers and builders.
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05
Google search ads
Search ads for materials and installation.
Website must-haves
What a cabinets & countertops website needs
Beyond fast pages, clear contact options and real photos, which every contractor site needs, these are the features that matter most in this trade.
Material comparisons
Quartz, granite and laminate, plus your cabinet lines.
Showroom information
Hours, map and appointments.
Design consultation
Clear booking.
Gallery
Kitchens and baths.
Timeline
From template to install.
Your marketing year
A marketing calendar for cabinet & countertop companies
Spend ahead of demand, not after it. Budgets and messages shift with the season.
- JanBusy
- FebBusy
- MarBusy
- AprBusy
- May
- Jun
- Jul
- Aug
- SepBusy
- OctBusy
- Nov
- Dec
Winter
Kitchen planning season.
Spring
Remodel booking.
Summer
Installs and photos.
Fall
Holiday-deadline kitchens.
Shaded months are typically busiest in a four-season climate. We adjust the calendar for your region.
Where we’d start
What we would do first for cabinet & countertop companies
Every plan depends on what you already have. For most companies in this trade, these services pay back first.
All servicesSocial Media Management
Regular posts made from your own jobs, so your pages look active when customers check them.
Learn more Get foundGoogle Business Profile Management
Set up, clean up and keep your Google listing active so it earns calls from the map.
Learn more Win the jobPhoto, Video & Drone
Real photos and video of your jobs and crew, sized for your website, Google profile and social.
Learn more Win the jobContractor Website Design
A fast, custom website that shows your work, explains your services and makes calling easy.
Learn moreSee the work
See how we built a 56-page site for a concrete and site work contractor.
Questions
Marketing for cabinet & countertop companies: common questions
Do we need to market to both homeowners and builders?
Usually, yes. Separate pages for each make the site useful to both.
Is Instagram worth it?
For kitchens, yes. People save and share kitchen photos constantly.
How much should cabinet & countertop companies spend on marketing?
It depends on your goals, your average job size and how competitive your area is. Our free budget calculator walks through the math, and the free audit gives you a recommendation for your market.
Do you work with cabinet & countertop companies in my area?
We work with contractors in many states. Tell us where you work in the audit request and we will confirm.
What does the free audit include?
We look at your website, Google Business Profile, reviews and the cabinets & countertops companies outranking you, then send a short list of what we would fix first.
Keep reading
Guides for your next step
The Contractor Marketing Playbook: Where to Start
The order that usually pays back fastest: your numbers, Google profile, website, reviews, local search, ads, past customers and tracking.
How to Get More Google Reviews: Scripts, Timing and Replies
When to ask, exactly what to say, how to reply to bad reviews and the review rules that can get a contractor in trouble.
The Contractor Website Checklist
What every contractor website needs, from the first screen on a phone to forms, speed, search basics and who owns the domain.
More in Interior trades
Free marketing audit
Get a free cabinets & countertops marketing audit.
We will review your website, Google profile and reviews against the cabinets & countertops companies outranking you in your area, and tell you what we would fix first.