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Google Local Services Ads
Pay-per-lead ads at the very top of Google, with the verification badge that builds trust.
Overview
Show up above everyone else and pay for leads, not clicks.
Local Services Ads appear at the top of Google for many home-service searches. You pay when a customer contacts you through the ad, not when someone clicks. A verification badge shows that Google has checked your business.
Getting approved takes paperwork, and staying profitable takes attention. We handle the setup, budgets and weekly lead review so the ads keep paying.
What’s included
What you get
Application and verification
We guide you through Google’s business, license and insurance checks.
Service and area setup
Only the job types and towns you want, so you are not paying for leads you will turn down.
Budget management
Weekly budgets adjusted to your schedule and season.
Lead review
We review leads and flag the ones that may qualify for a credit from Google.
Profile and reviews
Your ad profile ranks partly on reviews and responsiveness, so we keep both strong.
Process
How it works
- 01
Check eligibility
We confirm your trade and area are covered by Local Services Ads.
- 02
Get verified
Paperwork, checks and profile setup.
- 03
Launch
Budgets and job types set, call answering checked.
- 04
Manage weekly
Leads reviewed, budgets adjusted, results reported monthly.
By trade
How it changes by trade
The same service looks different for a plumber and a pool builder. A few examples:
All industriesQuestions
Google Local Services Ads: common questions
Pricing: Quoted after your free audit.
See pricingIs every trade eligible?
Many home-service trades are, but not all, and eligibility varies by area. We check yours during the audit.
How is this different from regular Google Ads?
Regular search ads charge per click and give you more control over keywords and landing pages. Local Services Ads charge per lead and sit higher on the page. Many contractors run both.
What if I get a bad lead?
Google credits some leads that do not fit, like wrong job types or areas. We review your leads and flag the ones worth disputing.
Keep reading
Related services and guides
Google Ads Management
Search ads on high-intent terms, tight to your service area, with junk searches filtered out.
Learn more Keep them comingReview Generation
Automatic review requests after every job, and replies that show you care.
Learn more Run the businessCall Tracking & Reporting
Know which marketing makes the phone ring, in a one-page monthly report.
Learn moreGoogle Local Services Ads for Contractors: How They Work
How pay-per-lead Local Services Ads work, how they differ from search ads, and what it takes to make them pay.
How to Get More Google Reviews: Scripts, Timing and Replies
When to ask, exactly what to say, how to reply to bad reviews and the review rules that can get a contractor in trouble.
Free marketing audit
Find out what is costing you jobs.
Our free marketing audit looks at your website, Google profile, reviews and the competitors outranking you, then gives you a short list of what to fix first.