Get calls
Google Ads Management
Search ads on high-intent terms, tight to your service area, with junk searches filtered out.
- Group
- Get calls
- Pricing
- Quoted after your free audit
- Trade examples
- Foundation Repair & Waterproofing, Windows & Doors, Garage Doors
Overview
Pay for the searches that turn into jobs.
Google search ads put you in front of people who are looking for your service right now. Done well, they are the fastest way to fill a schedule. Done poorly, they spend money on people looking for jobs, DIY videos or a different trade.
We build tight campaigns around the services you want more of, write ads that match what people search, and send clicks to pages built to turn them into calls.
What’s included
What you get
Keyword plan
High-intent searches for your best services, with negative keywords that block junk clicks.
Ad writing
Specific ads with your offer, area and proof, tested against each other.
Landing pages
Pages that match each ad, with the phone number and a short form front and center.
Conversion tracking
Calls and form fills tracked, so budget goes to what produces leads.
Weekly management
Search terms checked, bids adjusted, waste cut.
Process
How it works
- 01
Plan
Services, areas, budget and the lead cost you can afford.
- 02
Build
Campaigns, ads, landing pages and tracking.
- 03
Launch and tune
Close watch for the first weeks while the data comes in.
- 04
Manage and report
Ongoing changes and a monthly report on cost per lead.
By trade
How it changes by trade
The same service looks different for a plumber and a pool builder. A few examples:
All industriesQuestions
Google Ads Management: common questions
Pricing: Quoted after your free audit.
See pricingHow much should I spend?
Enough to get a steady stream of data, and no more than a new job is worth to you. Our free budget calculator helps you work that number out.
Is ad spend included in your fee?
No. Ad spend is separate from management, so you always see exactly what went to Google.
Who owns the account?
You do. We build it in an account you own and work in it as a manager.
Keep reading
Related services and guides
Google Local Services Ads
Pay-per-lead ads at the very top of Google, with the verification badge that builds trust.
Learn more Win the jobContractor Website Design
A fast, custom website that shows your work, explains your services and makes calling easy.
Learn more Run the businessCall Tracking & Reporting
Know which marketing makes the phone ring, in a one-page monthly report.
Learn moreHow Much Should a Contractor Spend on Marketing?
Work backward from your revenue goal to a budget, a cost per lead and a cost per job you can actually test.
A Seasonal Marketing Calendar for Contractors
What to do each month to fill the schedule ahead of demand, for emergency, outdoor, interior and commercial trades.
Free marketing audit
Find out what is costing you jobs.
Our free marketing audit looks at your website, Google profile, reviews and the competitors outranking you, then gives you a short list of what to fix first.