Industries · Builders & remodelers
Marketing for Remodeling Contractors
Turn browsers into booked design consultations.
- Busiest months
- Jan, Feb, Mar, Apr, Sep, Oct
- Top channel
- Social media
- Where we’d start
- Contractor Website Design, Social Media Management
How customers buy
How customers choose remodeling contractors
Remodeling customers spend weeks or months browsing ideas, saving photos and setting a budget. They worry about cost overruns, timelines and living through construction. They choose the remodeler whose work they love and whose process makes them feel safe.
What they search
The searches that turn into remodeling jobs
Examples of what customers type when they need remodeling contractors. “[city]” means their town. During the audit we check real search volumes and competition for your market.
- kitchen remodel near me
- bathroom remodel cost
- basement finishing [city]
- remodeling contractors near me
- home addition cost
- walk in shower conversion
Where the calls come from
The channels that work for remodeling contractors
Ranked roughly by how much they matter for most companies in this trade. Your market may shift the order, which is what the audit is for.
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01
Social media
Instagram, Pinterest and Houzz for design-minded browsers.
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02
Local SEO & service pages
Room-by-room pages with cost ranges.
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03
Facebook & Instagram ads
Ads and retargeting over a long decision.
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04
Email & text to past customers
Follow-up for people not ready to book yet.
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05
Review generation
Reviews that mention communication and staying on budget.
Website must-haves
What a remodeling website needs
Beyond fast pages, clear contact options and real photos, which every contractor site needs, these are the features that matter most in this trade.
Galleries by room
Kitchens, baths, basements and additions.
Design process
How projects run, step by step.
Cost guides
Ranges by project type.
Financing
Options for bigger projects.
Consultation booking
A clear next step.
Your marketing year
A marketing calendar for remodeling contractors
Spend ahead of demand, not after it. Budgets and messages shift with the season.
- JanBusy
- FebBusy
- MarBusy
- AprBusy
- May
- Jun
- Jul
- Aug
- SepBusy
- OctBusy
- Nov
- Dec
Winter
Planning season. Cost guides and consultation ads.
Spring
Peak booking for summer projects.
Summer
Projects underway. Capture photos.
Fall
Holiday-deadline projects and next-year planning.
Shaded months are typically busiest in a four-season climate. We adjust the calendar for your region.
Where we’d start
What we would do first for remodeling contractors
Every plan depends on what you already have. For most companies in this trade, these services pay back first.
All servicesContractor Website Design
A fast, custom website that shows your work, explains your services and makes calling easy.
Learn more Keep them comingSocial Media Management
Regular posts made from your own jobs, so your pages look active when customers check them.
Learn more Get callsFacebook & Instagram Ads
Before-and-after ads and retargeting that keep you in front of homeowners while they decide.
Learn more Get foundContent & Blog Writing
Cost guides, how-to articles and project write-ups written for your trade and your area.
Learn moreSee the work
See how we built a 56-page site for a concrete and site work contractor.
Questions
Marketing for remodeling contractors: common questions
Should we publish price ranges?
Yes. Ranges filter out mismatched leads and build trust with the right ones.
Which social platform matters most?
For most remodelers, Instagram and Facebook, with Pinterest and Houzz helping design-minded buyers.
How much should remodeling contractors spend on marketing?
It depends on your goals, your average job size and how competitive your area is. Our free budget calculator walks through the math, and the free audit gives you a recommendation for your market.
Do you work with remodeling contractors in my area?
We work with contractors in many states. Tell us where you work in the audit request and we will confirm.
What does the free audit include?
We look at your website, Google Business Profile, reviews and the remodeling companies outranking you, then send a short list of what we would fix first.
Keep reading
Guides for your next step
The Contractor Marketing Playbook: Where to Start
The order that usually pays back fastest: your numbers, Google profile, website, reviews, local search, ads, past customers and tracking.
The Contractor Website Checklist
What every contractor website needs, from the first screen on a phone to forms, speed, search basics and who owns the domain.
Service Pages and Town Pages That Rank
How to plan, write and link a page for each service and each town you work in, without thin copy-and-paste pages.
More in Builders & remodelers
Free marketing audit
Get a free remodeling marketing audit.
We will review your website, Google profile and reviews against the remodeling companies outranking you in your area, and tell you what we would fix first.