Industries · Interior trades
Marketing for Flooring Companies
Get shoppers through the showroom door, then win the install.
- Busiest months
- Jan, Feb, Mar, Sep, Oct, Nov
- Top channel
- Google Business Profile
- Where we’d start
- Google Business Profile Management, Google Ads Management
How customers buy
How customers choose flooring companies
Flooring buyers compare materials, prices and looks, often visiting several stores. Some are remodeling; others are replacing damaged floors or preparing to move. They want to see samples, understand durability and get a clear installed price.
What they search
The searches that turn into flooring jobs
Examples of what customers type when they need flooring companies. “[city]” means their town. During the audit we check real search volumes and competition for your market.
- flooring store near me
- hardwood floor installation
- luxury vinyl plank installation cost
- carpet installation [city]
- tile installer near me
Where the calls come from
The channels that work for flooring companies
Ranked roughly by how much they matter for most companies in this trade. Your market may shift the order, which is what the audit is for.
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01
Google Business Profile
Showroom hours, photos and reviews.
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02
Google search ads
Search ads by material and installation.
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03
Local SEO & service pages
Material guides and product pages.
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04
Facebook & Instagram ads
Showroom events and promotions.
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05
Email & text to past customers
Promotions to past customers.
Website must-haves
What a flooring website needs
Beyond fast pages, clear contact options and real photos, which every contractor site needs, these are the features that matter most in this trade.
Material guides
Pros, cons and prices.
Showroom information
Hours, map and brands.
Gallery
Installs by room and material.
Financing
Payment options.
Measure booking
Schedule a measure online.
Your marketing year
A marketing calendar for flooring companies
Spend ahead of demand, not after it. Budgets and messages shift with the season.
- JanBusy
- FebBusy
- MarBusy
- Apr
- May
- Jun
- Jul
- Aug
- SepBusy
- OctBusy
- NovBusy
- Dec
Winter
Interior push and holiday deadlines.
Spring
Remodel season promotions.
Summer
Move-in season.
Fall
Before-the-holidays installs.
Shaded months are typically busiest in a four-season climate. We adjust the calendar for your region.
Where we’d start
What we would do first for flooring companies
Every plan depends on what you already have. For most companies in this trade, these services pay back first.
All servicesGoogle Business Profile Management
Set up, clean up and keep your Google listing active so it earns calls from the map.
Learn more Get callsGoogle Ads Management
Search ads on high-intent terms, tight to your service area, with junk searches filtered out.
Learn more Get foundLocal SEO
Rank in the map pack and the regular results for the services and towns that pay best.
Learn more Keep them comingEmail & SMS Marketing
Maintenance reminders, seasonal offers and check-ins that bring past customers back.
Learn moreSee the work
See how we built a 56-page site for a concrete and site work contractor.
Questions
Marketing for flooring companies: common questions
Should we market the showroom or the installation?
Both. The showroom brings people in; installation reviews and photos close them.
How do we compete with big-box stores?
Expert help, local installers and reviews that mention both.
How much should flooring companies spend on marketing?
It depends on your goals, your average job size and how competitive your area is. Our free budget calculator walks through the math, and the free audit gives you a recommendation for your market.
Do you work with flooring companies in my area?
We work with contractors in many states. Tell us where you work in the audit request and we will confirm.
What does the free audit include?
We look at your website, Google Business Profile, reviews and the flooring companies outranking you, then send a short list of what we would fix first.
Keep reading
Guides for your next step
The Contractor Marketing Playbook: Where to Start
The order that usually pays back fastest: your numbers, Google profile, website, reviews, local search, ads, past customers and tracking.
How Much Should a Contractor Spend on Marketing?
Work backward from your revenue goal to a budget, a cost per lead and a cost per job you can actually test.
Google Local Services Ads for Contractors: How They Work
How pay-per-lead Local Services Ads work, how they differ from search ads, and what it takes to make them pay.
More in Interior trades
Free marketing audit
Get a free flooring marketing audit.
We will review your website, Google profile and reviews against the flooring companies outranking you in your area, and tell you what we would fix first.