Industries · Concrete, site & structure
Marketing for Excavation Contractors
Win the site work by showing the capacity behind it.
- Busiest months
- Mar, Apr, May, Jun, Jul, Aug, Sep, Oct
- Top channel
- Local SEO & service pages
- Where we’d start
- Contractor Website Design, Local SEO
How customers buy
How customers choose excavation contractors
Site work buyers range from homeowners clearing a lot to builders and general contractors who need excavation on schedule. Homeowners need help understanding the process. Builders and GCs want proof of equipment, capacity and reliability, and they ask around before they call.
What they search
The searches that turn into excavation & site work jobs
Examples of what customers type when they need excavation contractors. “[city]” means their town. During the audit we check real search volumes and competition for your market.
- excavation contractor near me
- land clearing cost
- site preparation contractor
- lot clearing [city]
- grading and drainage
- basement excavation
- french drain installation
Where the calls come from
The channels that work for excavation contractors
Ranked roughly by how much they matter for most companies in this trade. Your market may shift the order, which is what the audit is for.
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01
Local SEO & service pages
Pages for each service and the area you cover.
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02
Referral & trade relationships
Builders and GCs who need a dependable site contractor.
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03
Google Business Profile
Equipment and job photos from the area.
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04
Video
Equipment-in-action video that shows capacity.
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05
LinkedIn & bid lists
Commercial outreach to developers and GCs.
Website must-haves
What a excavation & site work website needs
Beyond fast pages, clear contact options and real photos, which every contractor site needs, these are the features that matter most in this trade.
Equipment list
What you run, and what it lets you take on.
Capabilities
Residential and commercial scope, clearly split.
Service-area map
How far you travel.
Project gallery
Sites before, during and after.
Process
From the first site walk to final grade.
Your marketing year
A marketing calendar for excavation contractors
Spend ahead of demand, not after it. Budgets and messages shift with the season.
- Jan
- Feb
- MarBusy
- AprBusy
- MayBusy
- JunBusy
- JulBusy
- AugBusy
- SepBusy
- OctBusy
- Nov
- Dec
Winter
Builder outreach, planning and bid season.
Spring
Lot clearing and excavation campaigns.
Summer
Peak work. Record video of equipment and progress.
Fall
Final grading, drainage and next-season bookings.
Shaded months are typically busiest in a four-season climate. We adjust the calendar for your region.
Where we’d start
What we would do first for excavation contractors
Every plan depends on what you already have. For most companies in this trade, these services pay back first.
All servicesContractor Website Design
A fast, custom website that shows your work, explains your services and makes calling easy.
Learn more Get foundLocal SEO
Rank in the map pack and the regular results for the services and towns that pay best.
Learn more Win the jobPhoto, Video & Drone
Real photos and video of your jobs and crew, sized for your website, Google profile and social.
Learn more Get foundGoogle Business Profile Management
Set up, clean up and keep your Google listing active so it earns calls from the map.
Learn more
Related work
Shortridge Construction
A 56-page website for a concrete, excavation and site work contractor serving Northern Ohio, built to win both homeowner and commercial work. The same approach works for excavation contractors.
Questions
Marketing for excavation contractors: common questions
Have you built a site for an excavation company?
Yes. Shortridge Construction handles excavation, site preparation and foundations, and their site is our flagship case study.
How do we get in front of builders and GCs?
A site that shows equipment, capacity and process, plus direct outreach. Commercial buyers check your website before they put you on a bid list.
How much should excavation contractors spend on marketing?
It depends on your goals, your average job size and how competitive your area is. Our free budget calculator walks through the math, and the free audit gives you a recommendation for your market.
Do you work with excavation contractors in my area?
We work with contractors in many states. Tell us where you work in the audit request and we will confirm.
What does the free audit include?
We look at your website, Google Business Profile, reviews and the excavation & site work companies outranking you, then send a short list of what we would fix first.
Keep reading
Guides for your next step
The Contractor Marketing Playbook: Where to Start
The order that usually pays back fastest: your numbers, Google profile, website, reviews, local search, ads, past customers and tracking.
How to Get More Google Reviews: Scripts, Timing and Replies
When to ask, exactly what to say, how to reply to bad reviews and the review rules that can get a contractor in trouble.
The Contractor Website Checklist
What every contractor website needs, from the first screen on a phone to forms, speed, search basics and who owns the domain.
More in Concrete, site & structure
Free marketing audit
Get a free excavation & site work marketing audit.
We will review your website, Google profile and reviews against the excavation & site work companies outranking you in your area, and tell you what we would fix first.