Industries · Exterior & envelope
Marketing for Deck & Fence Builders
Book next summer’s decks and fences while it is still snowing.
- Busiest months
- Feb, Mar, Apr, May, Jun, Jul
- Top channel
- Facebook & Instagram ads
- Where we’d start
- Facebook & Instagram Ads, Contractor Website Design
How customers buy
How customers choose deck & fence builders
Decks and fences are planned projects with a clear season. Homeowners start dreaming in late winter, compare materials and designs, and want the project done before summer gatherings or a new pet. Fence buyers often have a practical reason: privacy, a dog, a pool or a new property line.
What they search
The searches that turn into decks & fencing jobs
Examples of what customers type when they need deck & fence builders. “[city]” means their town. During the audit we check real search volumes and competition for your market.
- deck builders near me
- composite deck cost
- fence installation [city]
- privacy fence cost
- deck repair
- vinyl fence installers
Where the calls come from
The channels that work for deck & fence builders
Ranked roughly by how much they matter for most companies in this trade. Your market may shift the order, which is what the audit is for.
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01
Facebook & Instagram ads
Late-winter campaigns with project photos fill the spring schedule.
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02
Google search ads
Search ads for builders and installers in your area.
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03
Social media
Pinterest and Instagram for design-minded deck buyers.
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04
Local SEO & service pages
Pages by material: composite, wood, vinyl, aluminum, chain link.
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05
Google Business Profile
Recent project photos from nearby neighborhoods.
Website must-haves
What a decks & fencing website needs
Beyond fast pages, clear contact options and real photos, which every contractor site needs, these are the features that matter most in this trade.
Material comparison
Composite versus wood, vinyl versus wood, with costs and upkeep.
Design gallery
Decks and fences by style and size.
Design consultation
A clear way to book a design visit.
Financing
Payment options for larger decks.
Permits
How you handle permits and property lines.
Your marketing year
A marketing calendar for deck & fence builders
Spend ahead of demand, not after it. Budgets and messages shift with the season.
- Jan
- FebBusy
- MarBusy
- AprBusy
- MayBusy
- JunBusy
- JulBusy
- Aug
- Sep
- Oct
- Nov
- Dec
Winter
Start ads and design consultations to fill spring.
Spring
Peak booking and building.
Summer
Build season. Capture every project on camera.
Fall
Late-season builds and repairs. Plan next year.
Shaded months are typically busiest in a four-season climate. We adjust the calendar for your region.
Where we’d start
What we would do first for deck & fence builders
Every plan depends on what you already have. For most companies in this trade, these services pay back first.
All servicesFacebook & Instagram Ads
Before-and-after ads and retargeting that keep you in front of homeowners while they decide.
Learn more Win the jobContractor Website Design
A fast, custom website that shows your work, explains your services and makes calling easy.
Learn more Win the jobPhoto, Video & Drone
Real photos and video of your jobs and crew, sized for your website, Google profile and social.
Learn more Get foundLocal SEO
Rank in the map pack and the regular results for the services and towns that pay best.
Learn moreSee the work
See how we built a 56-page site for a concrete and site work contractor.
Questions
Marketing for deck & fence builders: common questions
When should we start advertising?
Earlier than most do. Many homeowners decide in late winter so their deck is ready by summer. Starting ads then helps fill the spring schedule.
Can we market fences and decks separately?
Yes, and it usually works better. The buyers, reasons and searches are different.
How much should deck & fence builders spend on marketing?
It depends on your goals, your average job size and how competitive your area is. Our free budget calculator walks through the math, and the free audit gives you a recommendation for your market.
Do you work with deck & fence builders in my area?
We work with contractors in many states. Tell us where you work in the audit request and we will confirm.
What does the free audit include?
We look at your website, Google Business Profile, reviews and the decks & fencing companies outranking you, then send a short list of what we would fix first.
Keep reading
Guides for your next step
The Contractor Marketing Playbook: Where to Start
The order that usually pays back fastest: your numbers, Google profile, website, reviews, local search, ads, past customers and tracking.
The Contractor Website Checklist
What every contractor website needs, from the first screen on a phone to forms, speed, search basics and who owns the domain.
Google Business Profile Setup Guide for Contractors
Categories, service areas, photos, services and posts, step by step, plus the mistakes that get contractor profiles suspended.
More in Exterior & envelope
Free marketing audit
Get a free decks & fencing marketing audit.
We will review your website, Google profile and reviews against the decks & fencing companies outranking you in your area, and tell you what we would fix first.