16 articles
Construction marketing, explained.
Practical articles on websites, local search, ads, reviews and branding, written for people who run crews.
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The Contractor Marketing Playbook: Where to Start
The order that usually pays back fastest: your numbers, Google profile, website, reviews, local search, ads, past customers and tracking.
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How Much Should a Contractor Spend on Marketing?
Work backward from your revenue goal to a budget, a cost per lead and a cost per job you can actually test.
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Google Local Services Ads for Contractors: How They Work
How pay-per-lead Local Services Ads work, how they differ from search ads, and what it takes to make them pay.
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How to Get More Google Reviews: Scripts, Timing and Replies
When to ask, exactly what to say, how to reply to bad reviews and the review rules that can get a contractor in trouble.
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The Contractor Website Checklist
What every contractor website needs, from the first screen on a phone to forms, speed, search basics and who owns the domain.
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Google Business Profile Setup Guide for Contractors
Categories, service areas, photos, services and posts, step by step, plus the mistakes that get contractor profiles suspended.
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Service Pages and Town Pages That Rank
How to plan, write and link a page for each service and each town you work in, without thin copy-and-paste pages.
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A Seasonal Marketing Calendar for Contractors
What to do each month to fill the schedule ahead of demand, for emergency, outdoor, interior and commercial trades.
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The Job Site Photo and Video Shot List
What to shoot on every job, how to make phone photos look professional, and where each photo and video should go.
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How to Use Marketing to Hire Crew
Careers pages, job posts, trucks, social media and referrals that bring in technicians, laborers, operators and apprentices.
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Why Construction Companies Need a Professional Website
Referral leakage, mobile speed, trust signals, and what “good enough” looks like for a contractor website.
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Local SEO for Contractors: How to Win Nearby Jobs
Google Business Profile, consistent listings, reviews and keywords: how local SEO wins nearby construction jobs.
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Google Business Profile and Reviews for Contractors
Photos, posts, review request timing, response strategy, and how to turn map pack visibility into calls.
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Social Media Marketing for Construction Companies: What Actually Works in 2026
Platforms, posting systems and how contractors should use social media as a trust layer.
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Project Photos That Sell: Visual Marketing for Contractors
Why image quality matters, which shots to capture, and how to build a photo habit that feeds every channel.
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Branding Tips That Help Blue-Collar Businesses Stand Out
Logos, uniforms, truck wraps, consistency and the trust signals that help contractors win more work.
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