Resource center
Market your business like a pro.
Free guides, tools and plain-language explanations for contractors who want to understand their marketing, whether they hire us or not.
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In-depth guides
10 long-form guides that cover a whole topic, start to finish. New to marketing your business? Start with the playbook.
The Contractor Marketing Playbook: Where to Start
The order that usually pays back fastest: your numbers, Google profile, website, reviews, local search, ads, past customers and tracking.
How Much Should a Contractor Spend on Marketing?
Work backward from your revenue goal to a budget, a cost per lead and a cost per job you can actually test.
Google Local Services Ads for Contractors: How They Work
How pay-per-lead Local Services Ads work, how they differ from search ads, and what it takes to make them pay.
How to Get More Google Reviews: Scripts, Timing and Replies
When to ask, exactly what to say, how to reply to bad reviews and the review rules that can get a contractor in trouble.
The Contractor Website Checklist
What every contractor website needs, from the first screen on a phone to forms, speed, search basics and who owns the domain.
Google Business Profile Setup Guide for Contractors
Categories, service areas, photos, services and posts, step by step, plus the mistakes that get contractor profiles suspended.
Service Pages and Town Pages That Rank
How to plan, write and link a page for each service and each town you work in, without thin copy-and-paste pages.
A Seasonal Marketing Calendar for Contractors
What to do each month to fill the schedule ahead of demand, for emergency, outdoor, interior and commercial trades.
The Job Site Photo and Video Shot List
What to shoot on every job, how to make phone photos look professional, and where each photo and video should go.
How to Use Marketing to Hire Crew
Careers pages, job posts, trucks, social media and referrals that bring in technicians, laborers, operators and apprentices.
Tools
Tools and references
Marketing budget calculator
Work out a monthly budget, the leads you need and what you can afford to pay per lead.
OpenMarketing glossary
53 marketing terms explained in plain language, from “above the fold” to “yard sign.”
OpenFree marketing audit
A person reviews your website, Google profile, reviews and competitors, and sends a short list of fixes.
OpenLatest
Latest articles
Why Construction Companies Need a Professional Website
Referral leakage, mobile speed, trust signals, and what “good enough” looks like for a contractor website.
Local SEO for Contractors: How to Win Nearby Jobs
Google Business Profile, consistent listings, reviews and keywords: how local SEO wins nearby construction jobs.
Google Business Profile and Reviews for Contractors
Photos, posts, review request timing, response strategy, and how to turn map pack visibility into calls.
Social Media Marketing for Construction Companies: What Actually Works in 2026
Platforms, posting systems and how contractors should use social media as a trust layer.
Project Photos That Sell: Visual Marketing for Contractors
Why image quality matters, which shots to capture, and how to build a photo habit that feeds every channel.
Branding Tips That Help Blue-Collar Businesses Stand Out
Logos, uniforms, truck wraps, consistency and the trust signals that help contractors win more work.
Newsletter
Practical marketing tips for contractors, in your inbox.
New guides, seasonal reminders and what is changing on Google. Short, useful and never more than a few times a month.
Free marketing audit
Find out what is costing you jobs.
Our free marketing audit looks at your website, Google profile, reviews and the competitors outranking you, then gives you a short list of what to fix first.