Industries · Exterior & envelope
Marketing for Painting Contractors
Look like the careful, reliable painter homeowners are hoping to find.
- Busiest months
- Apr, May, Jun, Jul, Aug, Sep
- Top channel
- Google Business Profile
- Where we’d start
- Google Business Profile Management, Review Generation
How customers buy
How customers choose painting contractors
Painting customers worry about mess, schedule and whether the crew will be respectful in their home. Many are moving in, getting ready to sell or tired of a dated look. They ask neighbors, check local groups and read reviews closely, looking for proof of clean, careful work.
What they search
The searches that turn into painting jobs
Examples of what customers type when they need painting contractors. “[city]” means their town. During the audit we check real search volumes and competition for your market.
- house painters near me
- interior painting cost
- exterior house painting [city]
- cabinet painting
- commercial painting contractor
- deck staining
Where the calls come from
The channels that work for painting contractors
Ranked roughly by how much they matter for most companies in this trade. Your market may shift the order, which is what the audit is for.
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01
Google Business Profile
Reviews that mention cleanliness and care carry a lot of weight.
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02
Local SEO & service pages
Separate pages for interior, exterior, cabinets and commercial work.
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03
Social media
Before-and-after posts and short videos of rooms coming together.
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04
Review generation
A steady flow of new reviews after every job.
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05
Facebook & Instagram ads
Ads that keep exterior work booked through the season.
Website must-haves
What a painting website needs
Beyond fast pages, clear contact options and real photos, which every contractor site needs, these are the features that matter most in this trade.
Interior and exterior pages
Each with its own process and photos.
Prep process
How you protect floors, furniture and landscaping.
Color consultation
Help choosing colors, or a partner who offers it.
Gallery
Before-and-after photos by room and home style.
Estimate request
A short form, ideally with photo upload.
Your marketing year
A marketing calendar for painting contractors
Spend ahead of demand, not after it. Budgets and messages shift with the season.
- Jan
- Feb
- Mar
- AprBusy
- MayBusy
- JunBusy
- JulBusy
- AugBusy
- SepBusy
- Oct
- Nov
- Dec
Winter
Interior campaigns and cabinet painting.
Spring
Exterior booking push. Refresh photos.
Summer
Peak exterior season. Collect reviews.
Fall
Last exteriors, then shift ads to interiors.
Shaded months are typically busiest in a four-season climate. We adjust the calendar for your region.
Where we’d start
What we would do first for painting contractors
Every plan depends on what you already have. For most companies in this trade, these services pay back first.
All servicesGoogle Business Profile Management
Set up, clean up and keep your Google listing active so it earns calls from the map.
Learn more Keep them comingReview Generation
Automatic review requests after every job, and replies that show you care.
Learn more Keep them comingSocial Media Management
Regular posts made from your own jobs, so your pages look active when customers check them.
Learn more Get foundLocal SEO
Rank in the map pack and the regular results for the services and towns that pay best.
Learn moreSee the work
See how we built a 56-page site for a concrete and site work contractor.
Questions
Marketing for painting contractors: common questions
How do we fill the slow winter months?
Shift marketing to interior work and cabinets as exterior season winds down. Interior-focused ads and posts can keep crews busy.
Are Nextdoor and local Facebook groups worth it?
For painters they often are. Recommendations there come with built-in trust, so it pays to be present and to make it easy for happy customers to tag you.
How much should painting contractors spend on marketing?
It depends on your goals, your average job size and how competitive your area is. Our free budget calculator walks through the math, and the free audit gives you a recommendation for your market.
Do you work with painting contractors in my area?
We work with contractors in many states. Tell us where you work in the audit request and we will confirm.
What does the free audit include?
We look at your website, Google Business Profile, reviews and the painting companies outranking you, then send a short list of what we would fix first.
Keep reading
Guides for your next step
The Contractor Marketing Playbook: Where to Start
The order that usually pays back fastest: your numbers, Google profile, website, reviews, local search, ads, past customers and tracking.
How to Get More Google Reviews: Scripts, Timing and Replies
When to ask, exactly what to say, how to reply to bad reviews and the review rules that can get a contractor in trouble.
Google Business Profile Setup Guide for Contractors
Categories, service areas, photos, services and posts, step by step, plus the mistakes that get contractor profiles suspended.
More in Exterior & envelope
Free marketing audit
Get a free painting marketing audit.
We will review your website, Google profile and reviews against the painting companies outranking you in your area, and tell you what we would fix first.