Industries · Outdoor
Marketing for Landscaping Companies
Book the patio in February and the maintenance contract for years.
- Busiest months
- Feb, Mar, Apr, May, Jun, Sep, Oct
- Top channel
- Facebook & Instagram ads
- Where we’d start
- Facebook & Instagram Ads, Social Media Management
How customers buy
How customers choose landscaping companies
Landscaping customers split into design-build projects and recurring maintenance. Design-build buyers browse ideas, compare designs and want to see finished outdoor spaces. Maintenance customers want reliability and fair pricing. Both start thinking about it earlier in the year than most companies advertise.
What they search
The searches that turn into landscaping & hardscaping jobs
Examples of what customers type when they need landscaping companies. “[city]” means their town. During the audit we check real search volumes and competition for your market.
- landscaping companies near me
- paver patio cost
- retaining wall contractor
- landscape design [city]
- lawn care service near me
- outdoor kitchen builder
Where the calls come from
The channels that work for landscaping companies
Ranked roughly by how much they matter for most companies in this trade. Your market may shift the order, which is what the audit is for.
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01
Facebook & Instagram ads
Design-build ads with real project photos in late winter.
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02
Social media
Instagram transformations through the season.
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03
Local SEO & service pages
Pages for patios, walls, design and maintenance.
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04
Email & text to past customers
Maintenance renewals and spring booking reminders.
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05
Google Business Profile
Photos and reviews from nearby properties.
Website must-haves
What a landscaping & hardscaping website needs
Beyond fast pages, clear contact options and real photos, which every contractor site needs, these are the features that matter most in this trade.
Design gallery
Patios, walls, plantings and outdoor kitchens.
Maintenance plans
What is included and how to sign up.
Seasonal services
Spring and fall cleanups, and snow if you offer it.
Design process
From consultation to install.
Service area
The neighborhoods you serve.
Your marketing year
A marketing calendar for landscaping companies
Spend ahead of demand, not after it. Budgets and messages shift with the season.
- Jan
- FebBusy
- MarBusy
- AprBusy
- MayBusy
- JunBusy
- Jul
- Aug
- SepBusy
- OctBusy
- Nov
- Dec
Winter
Design-build ads and maintenance renewals.
Spring
Peak booking and cleanups.
Summer
Installs. Photos and video.
Fall
Fall cleanups and next-year design consultations.
Shaded months are typically busiest in a four-season climate. We adjust the calendar for your region.
Where we’d start
What we would do first for landscaping companies
Every plan depends on what you already have. For most companies in this trade, these services pay back first.
All servicesFacebook & Instagram Ads
Before-and-after ads and retargeting that keep you in front of homeowners while they decide.
Learn more Keep them comingSocial Media Management
Regular posts made from your own jobs, so your pages look active when customers check them.
Learn more Keep them comingEmail & SMS Marketing
Maintenance reminders, seasonal offers and check-ins that bring past customers back.
Learn more Win the jobContractor Website Design
A fast, custom website that shows your work, explains your services and makes calling easy.
Learn moreSee the work
See how we built a 56-page site for a concrete and site work contractor.
Questions
Marketing for landscaping companies: common questions
When should landscapers start advertising?
Late winter. Homeowners plan spring projects early, and the companies that show up first fill their install calendars.
How do we grow maintenance revenue?
Promote plans on every page, invite design-build clients to join, and send renewal reminders before the season.
How much should landscaping companies spend on marketing?
It depends on your goals, your average job size and how competitive your area is. Our free budget calculator walks through the math, and the free audit gives you a recommendation for your market.
Do you work with landscaping companies in my area?
We work with contractors in many states. Tell us where you work in the audit request and we will confirm.
What does the free audit include?
We look at your website, Google Business Profile, reviews and the landscaping & hardscaping companies outranking you, then send a short list of what we would fix first.
Keep reading
Guides for your next step
The Contractor Marketing Playbook: Where to Start
The order that usually pays back fastest: your numbers, Google profile, website, reviews, local search, ads, past customers and tracking.
The Contractor Website Checklist
What every contractor website needs, from the first screen on a phone to forms, speed, search basics and who owns the domain.
Service Pages and Town Pages That Rank
How to plan, write and link a page for each service and each town you work in, without thin copy-and-paste pages.
More in Outdoor
Free marketing audit
Get a free landscaping & hardscaping marketing audit.
We will review your website, Google profile and reviews against the landscaping & hardscaping companies outranking you in your area, and tell you what we would fix first.