Industries · Builders & remodelers
Marketing for General & Commercial Contractors
Look like the safe choice before the bid is even opened.
- Busiest months
- Year-round
- Top channel
- LinkedIn & bid lists
- Where we’d start
- Contractor Website Design, Content & Blog Writing
How customers buy
How customers choose general & commercial contractors
Commercial work is relationship-driven, but relationships check websites. Owners, architects, developers and facility managers look for your project history by sector, your safety record and proof you can handle their size of job. Many decisions start with a prequalification packet and a quick look at your site.
What they search
The searches that turn into general & commercial contractors jobs
Examples of what customers type when they need general & commercial contractors. “[city]” means their town. During the audit we check real search volumes and competition for your market.
- commercial general contractor [city]
- tenant improvement contractor
- design build contractor
- industrial construction company
- commercial construction companies near me
Where the calls come from
The channels that work for general & commercial contractors
Ranked roughly by how much they matter for most companies in this trade. Your market may shift the order, which is what the audit is for.
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01
LinkedIn & bid lists
LinkedIn presence and outreach to owners, architects and developers.
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02
Local SEO & service pages
Pages by sector and project type.
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03
Guides & educational content
Case studies that show scope, schedule and outcome.
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04
Referral & trade relationships
Bid lists, associations and architect relationships.
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05
Video
Project walkthroughs and time-lapses.
Website must-haves
What a general & commercial contractors website needs
Beyond fast pages, clear contact options and real photos, which every contractor site needs, these are the features that matter most in this trade.
Portfolio by sector
Healthcare, industrial, retail, education and so on.
Safety
Your safety program and record.
Prequalification packet
Downloadable information for owners and GCs.
Capabilities statement
A one-page PDF.
Team
Leadership and project managers.
Your marketing year
A marketing calendar for general & commercial contractors
Spend ahead of demand, not after it. Budgets and messages shift with the season.
- JanBusy
- FebBusy
- MarBusy
- AprBusy
- MayBusy
- JunBusy
- JulBusy
- AugBusy
- SepBusy
- OctBusy
- NovBusy
- DecBusy
Winter
Budget-season outreach and case study publishing.
Spring
Bid season. Update the portfolio.
Summer
Progress content from active projects.
Fall
Owner outreach before next year’s budgets are set.
Shaded months are typically busiest in a four-season climate. We adjust the calendar for your region.
Where we’d start
What we would do first for general & commercial contractors
Every plan depends on what you already have. For most companies in this trade, these services pay back first.
All servicesContractor Website Design
A fast, custom website that shows your work, explains your services and makes calling easy.
Learn more Get foundContent & Blog Writing
Cost guides, how-to articles and project write-ups written for your trade and your area.
Learn more Win the jobPhoto, Video & Drone
Real photos and video of your jobs and crew, sized for your website, Google profile and social.
Learn more Keep them comingRecruiting Marketing
A careers page, job ads and crew content that help you hire good people.
Learn moreSee the work
See how we built a 56-page site for a concrete and site work contractor.
Questions
Marketing for general & commercial contractors: common questions
Does a commercial contractor need SEO?
Less than a homeowner-facing trade, but your site still gets checked by every owner and architect who hears your name. It has to show the right projects and capacity.
What should a capabilities statement include?
Who you are, your project types and sizes, licensing, bonding and insurance details, safety, key projects and contact information, on one page.
How much should general & commercial contractors spend on marketing?
It depends on your goals, your average job size and how competitive your area is. Our free budget calculator walks through the math, and the free audit gives you a recommendation for your market.
Do you work with general & commercial contractors in my area?
We work with contractors in many states. Tell us where you work in the audit request and we will confirm.
What does the free audit include?
We look at your website, Google Business Profile, reviews and the general & commercial contractors companies outranking you, then send a short list of what we would fix first.
Keep reading
Guides for your next step
The Contractor Marketing Playbook: Where to Start
The order that usually pays back fastest: your numbers, Google profile, website, reviews, local search, ads, past customers and tracking.
The Contractor Website Checklist
What every contractor website needs, from the first screen on a phone to forms, speed, search basics and who owns the domain.
Service Pages and Town Pages That Rank
How to plan, write and link a page for each service and each town you work in, without thin copy-and-paste pages.
More in Builders & remodelers
Free marketing audit
Get a free general & commercial contractors marketing audit.
We will review your website, Google profile and reviews against the general & commercial contractors companies outranking you in your area, and tell you what we would fix first.